CONTEXT:

Valmy is a Venezuelan based cosmetics company with a mission to enhance beauty with innovative and high-quality products. The company’s objective for my designs was to promote their cosmetic products to their target markets with the end goals of increasing sales and expanding their market share. It was important to consider the messages of beauty and personal care by highlighting the benefits and advantages of the products.

MY ROLE:

I managed the Valmy project and produced the visual layouts for print.  I participated in the photoshoot and helped arrange the production of the models and cosmetic products to ensure the images were meeting the company’s goals for the promotional materials.  I combined these high quality images with attractive design elements to create eye-catching magazine ads.

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