CONTEXT:

Southern Pacific Masters Swimming is part of a national organization that exists to promote health, wellness, fitness, and competition for adults through swimming. Its members participate in a variety of ways ranging from lap swimming to international competition. The project objective was to create digital newsletter to promote the association and connect members with events, editorials, personal stories, and competition results.

MY ROLE:

My task was to create a newsletter that can grab the attention of the reader and promote the organization in innovative ways. When I started the project, my goal was to create something visually appealing yet easy to read. I included eye-catching images and personal photographs of people and events from the master’s swim community to increase relatability for the readers. I furthered the organization’s goal of a creating a digital newsletter by also including a digital magazine version for ease of navigation. The digital newsletter was optimized for both desktop and mobile devices, which was innovative in this community as previous newsletters were just a pdf attachment in an email to the members.

With this forward-thinking and interactive newsletter design, I won the U.S. Masters Swimming ‘June Krauser Communications Award’ in 2020.  My design was voted the best newsletter in the US out of all the 59 US Masters Swimming organizations with 55,000+ voting members.

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