CONTEXT:

Pharmaceutical advertisements are an effective way to market products to potential customers. The client’s goals included innovative visual representations displaying the purpose of the products and targeted use of the specific pharmaceuticals to consumers. The objectives were to design graphics and messaging that is clear and accurate and reaches the target audience and broadens consumer knowledge of the products.

MY ROLE:

I used eye-catching visuals and concise language to convey key information about the products and their purposes. I produced magazine ads, coloring books and product packaging adhering to the company’s guidelines and directives.  I created strong slogans for the marketing materials using clean fonts and colors that reflect the branding of the products. I accomplished the client’s directives by creating a visual representation of their messaging that demonstrated the products advantages to the target market.

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