CONTEXT:

American Rag champions timeless clothing designs and vintage fashion from around the world.  The vision is to assemble a collection of carefully selected and curated pieces to reflect American Rag’s dedication to heritage, style, and quality above all. The project goal for American Rag CIE was to incorporate and create different Navajo and other Native American designs for their existing apparel line.

MY ROLE:

My objective was to design t-shirts, hoodies, and jackets displaying traditional Navajo motifs and patterns, utilizing symbols such as diamonds, crosses and thunderbirds. I created these visually striking designs utilizing vibrant colors and culturally significant details. The result was a unique blend of traditional and modern styles that reflect the rich history and vibrant culture of the Navajo people as well as being desirable for consumers to purchase in their retail stores.

Videography

This promotional video presentation was made to showcase the focus for incorporating vintage apparel within the brand.  The goal was to create a trendy and eye-catching design for their website and for consumers to view.  The conceptualization was to be on point with the progressive fashion industry.  The video needed to emphasize fashion merchandising along with commercial appeal to their youthful target market.

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