CONTEXT:

PANTHR is an innovative social music app to promote and connect emerging artists and their fans by fostering a sense of community and connection and allowing for income generation for artists.  The goal was to create a visually appealing and user-friendly interface for easy navigation.  It was important to consider the needs and preferences of the users, both artists and fans, in order to increase their engagement with the platform.

MY ROLE:

Lead UX/UI designer, produced user flow charts to direct developers, and collaborated with artists to meet their design esthetic and to visually represent their unique styles on the platform. I created a cohesive visual language across the site that incorporated a responsive design to meet accessibility standards and maximize user engagement. I was sole producer for all collaterals including website and app design and development, videography, social media, promotional and event flyers, visual boards, and apparel.

Web Design

PANTHR MUSIC is a curated community of artists and their fans. This coalition works to protect and support musicians and local music scenes. I joined the team to help them overcome numerous challenges with their existing website and app. In addition to an out-of-date and unresponsive design, they had an unnecessarily complex and repetitive site structure, and an inflexible content management system (CMS).

To simplify the navigation and make for a better user experience, I first tracked what content that visitors to the site were searching for and the actions they were looking to take. Next, I needed to match the user’s goals with the business and development goals of increased engagement and utilization of the Panther platform.  I had to ensure the site flow was easily accessible by both fans and artists while allowing the site traffic to be appropriately directed.

Videography

Promotional music videos were used as a great way to showcase the features of the PANTHR app. By using catchy tune effects and creative visuals, the purpose of the videos was to capture the attention of potential users and demonstrate how the app works in an engaging way. It was important to highlight the key features of the app in the video and to show how they can benefit the user. The goal was to create an appealing promotional music video to be used as an effective marketing tool for promoting the app and increasing user engagement.

Social Media