CONTEXT:

Kimberly-Clark Corporation has a vast portfolio of products designed for people’s most essential needs.  The client desired promotional materials for Huggies, Kotex and Scott brands to be used across South America.  Their project goals was to distinguish their brands from the many competitors in the market and to attract new customers which would increase sales.

MY ROLE:

My task was to incorporate engaging design elements that capture the attention of the target audience by combining eye-catching visuals with compelling messaging tailored to their needs and preferences. I created multiple magazine advertisements and a story book using captivating illustrations that showcase the features and benefits of the products while also being entertaining. The final designs were visually appealing and easy to understand with clear messaging that highlights the quality and effectiveness of the products.  I was able to successfully promote these brands and their products to a wider audience.

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